InternetAdvertisingDictionary
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| About the Dictionary Project | ||
Words
and Definitions
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| trigger word | |||
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The lever that activates the firing mechanism of a gun is the
trigger. In marketing and in website design a word or series of
words which cause the person reading or hearing that word or term to
act is called a trigger word or trigger phrase. It's the word or
series of words that causes an action to begin. In web design trigger words are phrases or expressions which are familiar to the user and are used to lead a visitor through a website. "Click Here", "Contact Us", "Home Page", "Add to Shopping Cart" are all trigger words and phrases will are familiar with seeing on websites. Two advantages of using trigger words on a web page are 1. It makes the visitor feel comfortable. They are in familiar territory. and 2. You can lead a person easily through a website without them having to make too many decisions about where to go next. |
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| turnkey business | |||
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Sometimes called a turnkey operation, a turnkey business is one that
has been setup and piloted for you. A franchise is an example of a
turnkey business. Many multi-level marketing business promote
themselves as turnkey. Something is termed turnkey when it is
already for use. The image is that you just turn the key and you're
ready to go with that business or activity. |
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One of
the latest social media services available on the Internet is called
Twitter. The basic function of Twitter is to help friends,
families, co-workers, etc. stay connected throught the exchange of
quick, short messages. The service is free to users. |
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| two-tier program | |||
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In affiliate or multi-level marketing a two tier program refers to commissions that can be received not only from sales generated by oneself but by those generated by those individuals who they recommend to the program as well. When an individual gets paid based on their own sales, those generated by the people they have referred to a particular affiliate or multi-level program and those their referrals have referred this is called a three tier program. |
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copyright 2009
Internet Advertising Dictionary |