Internet Advertising Dictionary | Definitions of Words Starting with T Page 2

	title
	What something is called or named. As in the title of a story, novel, poem, song or movie. Web pages also have titles.

	title tag
	To tell the users and search engines what a page is about you use the Title Tag. This is the most important of the html meta-tags. Each page of your website should have its own title tag in the html code. The title tag, when placed in the code as part of the meta-tags, is not displayed on the page. Here is what a title tag looks like: <title>Here's my Title</title> The title of the page can also be displayed as text and using the header (H1) tag to do so also gives the search engines important information about the subject of your page. It will be shown on the pge as a larger font size than the other text. In html you can have different levels of size and relative importance of text on the page depending on the number of the header (H) tag. <H1> displays the largest and is considered by the search engines as the most important of these header tags. <h1>This would display the largest</h1> <h2>Next would be this</h2> <h3>Then this</h3>

	toolbar
	On a computer browser or software program the collection of icons that appear, usually as a horizontal row, across the screen is called a toolbar. When clicked on these icons execute specific commands. Often the icons will communicate the type of command which will be executed whene the icon is clicks. For instance in Word the icon of a pair of scissors indicated the function "cut". In AOL an image of a little running guy represents AOL Instant Messanger. Google and Yahoo both have toolbars you can download. These offer functions such as automic form filler and popup blockers.

	tracking
	Part of finding out how a business is doing online or offline involves tracking. Several English definitions exist for the word tracking. The one we are interested in with relationship to online advertising sales and marketing is "to follow the tracks of". Where are the visitors coming from who go to a particular web site or web page? How long do they stay? What term did they usert ype into the search engine to find the site? What page of the site do most visitors leave from? These are all important questions. Any online business must know the answers to these questions in order to make the most of their online marketing and their advertising dollar. This is what tracking is all about. Google, Yahoo and MSN all provide some kind of tracking. One can buy special tracking software. And hosting companies provide website owners with a great deal of valuable tracking information.

	traffic exchange
	A system used to generate traffic to a website by exchange of visitor information and referrals. Traffic exchanges started with the purpose of exchanging information about sites that were considered new and interesting by the visitor, who then recommended the website to friends. These friends would do the same. This need for this exchange of information on recommended sites is now being covered by things such as blogs, Twitter and Facebook. Traffic Exchange now implies a marketing tactic used to generate hits to a commercial site, the theory being that the more hits a site gets, the more popular that website is. The hope is that the search engines will rank these websites higher in the search results based on this traffic exchange.

a b c d e f g h i j k l m n o p q r s t u v w x y z

We realize that with the constant expansion of the Internet and online marketing there may be words or idioms we have missed.

Enter the term you would like defined and we will get to it as soon as possible. Please make sure it deals in some manner with Internet advertising.

Internet

Advertising

Dictionary

Words and Definitions t

Words and Definitions
t