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  Google Analytics    
Google Analytics is a free service offered by Google which generates a variety of information and statistics regarding visitors to a website.  Google analytics can track where the visitors to a website have come from.  Are they coming from an email campaign? Pay Per Click network? Display Ad?  Such information is of huge importance to website marketers is evaluating the effectiveness of various Internet advertising efforts.
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Google Page Rank    
Any individual involved in Internet advertising has run across the term "Page Rank" a term trademarked by Google and and patented by Stanford University.    Page Rank (PageRank) is an indicator of the site's importance in the eyes of the Google search engine.  Based largely on the concept of  link popularity the higher the Page Rank of a website the more popular and therefore relevant and interesting it is presumed to be.  The algorithm for computing PageRank is kept confidential by Google is the hopes that it will not be manipulated by search engine marketers.  A detailed explanation of this algorithm can be found at: http://en.wikipedia.org/wiki/PageRank

PageRank was first developed at Stanford University by Larry Page (hence Page Rank).
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Google SiteMap    

Also known simply as a SiteMap this is a special page which is placed on a website to give the search engines information about the pages on that site.  In its simplest form the sitemap is a page in XML format that lists the pages on the site.  Once a sitemap is created it is place on the website as an additional page and then it can be submitted to Google and the other major search engines.  Other data provided by a sitemap can include: how frequently a page is likely to be changed, when the page was last modified and  the location (URL) of each webpage.

Here is a snippet of what an Google SiteMap (also called XML sitemap looks like):

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9
http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd">

<url>
<loc>http://internetadvertisingdictionary.com/</loc>
<lastmod>2009-04-11T11:03:07-08:00</lastmod>
<changefreq>monthly</changefreq>
<priority>0.5</priority>
</url>
<url>
<loc>http://internetadvertisingdictionary.com/definitions-x-y-z-p1.htm</loc>
<lastmod>2009-04-06T14:02:59-08:00</lastmod>
<changefreq>monthly</changefreq>
<priority>0.5</priority>
</url>
 
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guerilla marketing
 
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guru
Before the advent of the Internet the term guru was normally used to refer to "a teacher and guide in spiritual and philosophical matters."  Now the word refers to anyone who is thought to be a recognized leader in a field.  the definition as is used in Internet advertising and marketing has pretty much been watered down to include anyone who wants to call themselves a guru and knows or asserts to knowing more than most other people.  Over-used and ill-defined, I suggest you not use this word.

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copyright 2009 Internet Advertising Dictionary
created by Ultimate Site Promotion