Internet Advertising Dictionary | Definitions of Words Starting with G

	Geo targeting
	In Internet advertising and website marketing geo targeting is the method of delivering content to a public based on their geographical location. The information regarding location can be provided by the visitors themselves. An example of this is entering your country and city, city and state or zip code in weather.com. Temperature, weather conditions and advertisements are displayed based on the information you have provided. In Yahoo and Google pay per click advertising a campaign can be targeted for a particular region thus serving an ad only to the public to whom it applies. This is an excellent method of local businesses such as medical providers, building trades contractors and restaurants using PPC advertising to contact their local customers. In this case the geographical location is established by the location of the visitors Internet Service Provider.

	GIF
	GIF is an abbreviation for Graphics Interchange Format. It's one of the image types frequently used on the Web. GIF images can be either static or animated and the format supports 256 different colors. The color limitations is one of the reason it's not a good image format to use for photographs (which have many subtleties of colors and shading). However, it is well-suited for simpler images such as graphics or logos with solid areas of color.

	GIF animation
	A graphic image on a webpage that moves is an animation. When that moving image is made from graphic image file in GIF format it's a GIF animation. A GIF animation can loop endlessly where the animation just keeps going and going or it can display just one or a few sequences and then stop. These animations can be found all over the web and hundreds of GIF animations are available for free download.

	Google Adsense
	Google AdSense is a way in which Website owners can earn revenue by placing Google Adwords advertisements on their webpages. The website owner, called a publisher, receives money for every time a visitor clicks on an AdSense ad. When you sign up as an Adwords advertiser you can opt in or opt out of this network which Google calls content advertising. Being part of AdSense is beneficial for some types of businesses and not for others.

	Google Adwords
	The Pay Per Click advertising program offered by Google is called Adwords. With this program a website owner (or their marketing company) can search term groupings and small advertisements that will appear in response to specific web searches. The advertiser can target these ad campaigns to specific geographic locations or have them appear through Google and all its search partners. The Adwords ads are returned in response to a search and appear at the top, bottom and right side of the search results page. When you are advertising in Google Adwords you only pay when someone clicks through to your website from the listing in Google. The whole Pay Per Click model as is used by Google Adwords is one of the greatest breakthroughs in advertising. Not only does your advertisement appear at the exact time the consumer is looking for what you do or sell but you don't even pay anything unless that consumer is interested enough to click on your link.

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