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InternetAdvertisingDictionary
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| About the Dictionary Project | ||
Words
and Definitions
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InternetAdvertisingDictionary
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| About the Dictionary Project | ||
Words
and Definitions
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| earnings per click | |||
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In the world of
Internet marketing the term earnings per click (EPR) is a
measurement of the effectiveness of a marketing program based on
earnings relative to the expenses generated to get a visitor to
click through to the website. Many factors need to be
evaluated in this analysis including cost per click, ad copy,
placement of advertisement, landing page, and of course the quality,
value, pricing and consumer need of the product or service. Often used in Affiliate marketing. |
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| Ebay | |||
| Ebay could be viewed as the world's largest garage sale. It is an online platform where millions of people buy and sell millions of items everyday. Based loosely on a bidding model people from all over the world use Ebay. Ebay can be used as an additional outlet for online stores, a link to online shopping sites or a way to empty your attic or garage. | |||
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| Ebook | |||
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An Ebook can either be an electronic version of a traditionally printed book or a book viewable only online or printable on one's own printer. In the second definition it has never been a traditionally published book. Ebooks are often used as promotional tools for products or services and can be a valuable part of viral marketing. |
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| Short for Electronic Mail, email is any mail sent or received over a computer whether wanted or unwanted. The term refers to both the system for sending and receiving messages as well as the messages themselves. | |||
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email marketing |
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The use of email to
market a website. This can be done "ethically" or
"unethically" which means more or less annoyingly. the use of
spam emails has long been considered unethical and when using email
to market a site it is important to conform to the CAN-Spam act
which you can read more about on the Federal Trade Commission site
here:
http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm If you keep within the legal limits and respect the time and interests of your public email marketing is a powerful way to let the correct public know about your website and offer them valuable information. Collecting the email addresses of visitors and customers with the agreement that you will be sending them such things as discount offers, new product information or updated research information is a great way to stay in touch with your visitor, client or customer base. |
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copyright 2009
Internet Advertising Dictionary |
