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InternetAdvertisingDictionary
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| About the Dictionary Project | ||
Words
and Definitions
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InternetAdvertisingDictionary
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| About the Dictionary Project | ||
Words
and Definitions
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| domain name | |||
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A domain name
is the name that identifies a website. It's part of the
website's
URL (uniform
resource locater), which is just the way
computers recognize a particular website or webpage within the site. Eaxmple: http://www.internetadvertisingdictionary.com/letter-a.htm (This is the whole URL) internetadvertisingdictionary.com (This is the domain name) letter-a.htm (This is the web page within that domain) If you have your own website, the name you originally bought and registered is your domain name. Examples of domain names: microsoft.com |
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| doorway page | |||
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Doorway pages are web pages that are created for spamdexing,
this is, for spamming the index of a search engine by inserting
results for particular phrases with the purpose of sending visitors
to a different page. They are also known as bridge pages, portal
pages, jump pages, gateway pages, entry pages and by other names.
Doorway pages that redirect visitors without their knowledge use
some form of cloaking. From: Definition from Wikipedia.org |
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| double opt-in | |||
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Double opt-in is a method of ensuring not only that a person has
actually opted-in to receive email but that the address the
recipient has given is a real address. This is called double
opt-in because it consists of two steps. Step 1: The person enters his or her email address into a form and clicks submit Step 2: An auto-responder message is sent to the given email address. In the email the person is asked to confirm that they did indeed sign up for whatever subscription or service requested. The person clicks a link in the email confirming this. Now they are added to the double opt-in list.
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| duplicate content | |||
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The content of a
website is its value. Content is what it has to offer the
visitor. Whether that content is in the form of educational
data, product information, tools such as calorie counters or weight
calculators, restaurant menus, or information about local services
it is content the user is looking for. It is also fresh,
informative and useful content that the search engines want to
display as a result of a visitor's search. Duplicate content is information on a website that has been copied from another page on the web. Basically it is the same text displayed on two different websites or on two (or more) pages of the same website. The question is how much duplication of text creates "duplicate content". Changes one or two words in the document is not enough. As a general rule, if you must have content significantly similar to another website or to other pages within your site keep the exact duplication to below 70%. If you are optimizing the page for a specific term ensure the two words before and after the term are different from any other web content you're aware of. Here is a quote from Google regarding duplicate content: "Most search engines strive for a certain level of variety; they want to show you ten different results on a search results page, not ten different URLs that all have the same content. To this end, Google tries to filter out duplicate documents so that users experience less redundancy." A great
website for checking your content is original (and also that it has
not been taken by others) is: |
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copyright 2009
Internet Advertising Dictionary |
