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InternetAdvertisingDictionary
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| About the Dictionary Project | ||
Words
and Definitions
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InternetAdvertisingDictionary
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| About the Dictionary Project | ||
Words
and Definitions
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| dangling links | |||
| According to the original PageRank document from Google dangling links are simply links that point to any page with no outgoing links. This leaves the web crawler or visitor with no place to go from that page except by clicking the back button on their browser so the dangling link has basically created a dead end. | |||
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| database | |||
| Also data base. A computer database is a collection of information or data separated into records and organized according to a specified model. An example of a data base is an address book. Each person listed is a record. That record contains individual pieces of information called fields. In an address book these fields would would probably include phone number, street address, city, state and zip code (for US). All the websites collected and indexed by a search engine are kept in a giant data base. | |||
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| deep link | |||
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A deep link is a hyperlink that send the visitor to an internal page of a web site not the index or home page of the site. Deep linking can send the visitor to a more relevant page, help the visitor experience, increase conversion and help to improve the ranking of internal pages. |
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| description tag | |||
| The description tag is one of the meta tags that need to be placed on each page of a web site. A well-written accurate description tag serves two purposes. It tell the search engine what the page is about. The description tag is also often shown as part of the search engine results listing. A good description tag will give the user a little information about the page and hopefully entice the user to click on the link and visit that web site. | |||
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Internet Advertising Dictionary |
