Internet Advertising Dictionary | Definitions of Words Starting with C

	competitor research
	Never before has competitor research end intelligence been as available as it is now with the advent of the Internet. Competitor research involves finding out what your competitors are doing in any aspect of their online advertising efforts. Many tools are available to assist in this research but you don't need them to get started. Are your competitors advertising in Google Adwords, Yahoo Search Marketing or in MSN Live? Look. Type in a search term you think people would use to look for a business such as yours and see if your competitors are listed in the paid results. If they are then watch to see if they continue advertising there. If your competitor drops out there is a possibility that term was not profitable (or their advertisement, landing page, or service is not good). Do your competitors come up on the first page of the search engine results for an important search term in the natural listings? If so, take a look at their site. From there you can usually find some things to improve your own site. If you are unfamiliar with optimization techniques read some of the articles on this site. They'll help you know what to look for and how to increase your rankings.

	content
	The main information on your web site as opposed to such things as logos, images, hyperlinks and contact information. Layout and design, although important, are not part of the site's content. The importance of this distinction is that web sites must be about something and that something shows up as content. This is important both to visitors and to search engine crawlers. Although a web site must be attractive to look at, even clever and appealing this aspect of the site is rarely the reason the visitor is going to your web site. Basically when I user shows up on a site it is because they are looking for information, products or communication. The first two boil down to content. Search engines can only index what they can read. The cannot index design, layout, images or colors. The message here is for advertising and sales and well as search engine optimization and search engine indexing have plenty of understandable and useful content on each page of your web site.

	content advertising
	Placing ads on pages which contain content relevant to the message of the advertisement is called content advertising. This can be in the form of article marketing where paid advertising is placed in and around an article. Content advertising also shows up as Adsense and similar Yahoo sponsored links where PPC ads are placed on web pages containing content similar to that in the ad. Affiliate marketing, embedded links in text, advertising on blogs and YouTube are all examples of content advertising.

	content link
	A link within the content of a page is called a content link. These links are considered to have more weight with search engines as they are surrounded by information relevant to both the words in the hypertext of the link and the subject of the destination page.

	contextual advertising
	Often used interchangeably with content advertising contextual advertising refers to advertisements appearing on web pages, mobile phones, blogs, videos or other online media selected and displayed automatically based on the content viewed or selected by the user.

a b c d e f g h i j k l m n o p q r s t u v w x y z

We realize that with the constant expansion of the Internet and online marketing there may be words or idioms we have missed.

Enter the term you would like defined and we will get to it as soon as possible. Please make sure it deals in some manner with Internet advertising.

Internet

Advertising

Dictionary

Words and Definitions c

Words and Definitions
c