Internet Advertising Dictionary | Definitions of Words Starting with C

	campaign
	A series of organized marketing activities is called a campaign. In online advertising such as pay per click a grouping of search terms which get treated in a similar fashion are called a campaign. These terms may all be shown in one geographical location. They may all relate to one specific area of a business such as a campaign by a garden supply distributer which concentrates on advertisements pertaining to Spring planting or one specifically for lawn care.

	click
	A computer user pressing the left button of their mouse is called a click. When that user does this action on a pay per click advertisement the advertiser is charged the amount bid per click.

	click fraud
	Click fraud is a term which pertains to any form on Internet advertising where the advertiser pays for clicks. Whenever the click on a per per click advertisement done for the purpose of costing the advertiser money with no actual interest in the ad content this is click fraud. Unfortunately some competitors with click on another company's advertisement simply in order to cost them money. Pay per click publishers such as Google, Yahoo and MSN are vigilant in their efforts to detect click fraud and readily recompense advertisers for any click fraud found.

	click through rate
	The click through rate (CTR) is one of the ways of measuring the success of an online advertising campaign such as pay per click. A click through is defined as a visitor clicking on an advertisement and reaching the web page designated by the advertiser. The click through rate is established by taking the number of users who clicked on the ad and dividing that number by the number of times the ad was displayed on a screen (impressions). If a banner or pay per click advertisement was displayed 100 times and four people clicked on it the click through rate for that banner or pay per click advertisement would be 4%.

	cloaking
	Cloaking is a black hat SEO technique designed to trick the search engines by presenting one page to search engine crawlers and a different one to the human visitors. Since the purpose of cloaking is to fool the search engine into ranking that web site higher in the result rankings than the page content would warrant the major search engine consider cloaking to be deceptive and a violation of their guidelines. Web sites found to be using cloaking get delisted by the search engine.

a b c d e f g h i j k l m n o p q r s t u v w x y z

We realize that with the constant expansion of the Internet and online marketing there may be words or idioms we have missed.

Enter the term you would like defined and we will get to it as soon as possible. Please make sure it deals in some manner with Internet advertising.

Internet

Advertising

Dictionary

Words and Definitions c

Words and Definitions
c