InternetAdvertisingDictionary
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| About the Dictionary Project | ||
Words
and Definitions
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| broad match | |||
| Per Google Adwords support a when you select broad match for your keyword your ad will be displayed on similar phrases and relevant variations. Two other choices regarding when your ad is displayed on Google Adwords and Exact Match and Phrase Match. | |||
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| broken link | |||
| A hyperlink within a web page, blog or search engine results page that does not go to the intended page. When a link is broken it can't be followed by either the site's visitor or the search engine crawlers. Double and triple check all the links in your site. If the visitor to your site encounters a broken link they are more than likely to leave your web site in frustration. If the search engine crawler encounters one they may never index the rest of your web pages. | |||
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| browse | |||
| To look over something casually and leisurely. When a person is searching for information or products on the web they are said to be browsing. This concept is important to keep in mind when designing a web site. The layout of a page should be designed for browsing as opposed to reading. A person reads a web site more like you would browse a magazine than like you would read a book. | |||
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| browser | |||
| A browser or web browser is the program that allows the computer user to search for, view and interact with data, text , sound, video across the web. | |||
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| browser window | |||
| A browser or web browser is the program that allows the computer user to search for, view and interact with data, text , sound, video across the web. | |||
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bulk email |
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| Bulk email is essentially sending the same email message to more than just a few people at one time. There are two major types of bulk email, solicited and unsolicited. Unsolicited bulk email is known as spam. Examples of spam include the emails we have all received about great deals on knock-off watches, cheap prescription drugs or our multi-million dollar inheritances from unknown royalty in Nigeria. An example of solicited bulk email is a newsletter sent to subscribers. These subscribers will have expressed an interest in receiving this information. | |||
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copyright 2009
Internet Advertising Dictionary |