Internet Advertising Dictionary | Definitions of Words Starting with B

	bounce rate
	The speed with which a web site visitor will "bounce" away from a site after spending a short amount of time and viewing only one page. The bounce rate is used to determine the effectiveness of an entry page or landing page. If many visitors go to a web site and leave quickly after just viewing one page than that page would be said to have a high bounce rate and could be considered as ineffective. If, on the other hand, a visitor spends some time on that page and then goes on and views other pages of the web site then the entry or landing page would be said to have a low bounce rate and would be considered to be effective.

	broad keywords
	A general search term usually of few words. Examples of a broad keywords include: real estate, laptop computer, office furniture, eye doctor, celebrity news. These would be terms typed into the search bar either by someone unfamiliar with searching the Internet of someone who is simply browsing. When optimizing a page or paying for search traffic such as PPC advertising it is best to stay away from broad keywords. The opposite of a broad keywords in a specific or "longtailed" search term or keyword phrase.

	blacklist
	Blacklists have existed throughout history. When it comes to the Internet the term blacklist can refer to a list of email addresses that someone does not want to receive email from or an Internet Service Provider consider spammers. Another blacklist is one generated by a search engine such as Yahoo or Google of web sited that search engine deems to be involved in black hat search engine optimization techniques.

	bold type
	Bold type is used to accentuate a word or phrase on a web page. Search Engines consider items in bold to be more significant hence giving them more weight in page analysis for indexing and ranking. Therefore it's a good idea when optimizing a page to put important words or phrases in bold type.

	bookmark
	In the world of the Internet a bookmark is a way of making it more convenient for a visitor to return to your web site is to offer them the opportunity to bookmark your page or save your web page as a favorite place. A little pop-up reminder or link on the page can remind the visitor to bookmark your site.

a b c d e f g h i j k l m n o p q r s t u v w x y z

We realize that with the constant expansion of the Internet and online marketing there may be words or idioms we have missed.

Enter the term you would like defined and we will get to it as soon as possible. Please make sure it deals in some manner with Internet advertising.

Internet

Advertising

Dictionary

Words and Definitions b

Words and Definitions
b