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InternetAdvertisingDictionary
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| About the Dictionary Project | ||
Words
and Definitions
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InternetAdvertisingDictionary
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| About the Dictionary Project | ||
Words
and Definitions
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| blog | |||
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The word blog is a contraction of the word weblog. A blog is a
type of website usually dedicated to a specific subject and
maintained by an individual who makes regular entries in a
journalistic style. Blogs provide commentary or news as well as
other information such as video presentations. Typically the
entries in a blog are displayed in reverse chronological order.
An important feature in most blogs which separate them from more
static websites is the ability for visitors to leave comments.
This creates an interesting interactive aspect to the blog.
Blogs will often also contain links to other blogs and websites. More than one hundred million blogs are being updated weekly on the Internet. Subjects include everything from aardvarks to zoology and are written by people of all social, educational and economic levels. This fact has led one Internet user to comment, "Never before has so much been written by so many and read by so few."
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| blogging | |||
| The act of writing a blog (see above). No matter if you know a thing about website design or not you can get started writing a blog of your own by using a service such as wordpress.com, Blogger.com or Blogdrive.com. | |||
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| branding | |||
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The process of developing one's company name or product into a well thought of and recognizable commodity. Sometimes a company will place banner, pop up or pay per click advertisements on the Internet in order to enhance their overall branding. When branding is the goal individual conversions and sales become less important than the effect of the visual repetition. |
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| body | |||
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The word body has
many regular English definitions which you can find by searching a
regular dictionary such as
Two definitions pertain directly to Internet marketing. 1. A body can be defined as the main or central part of something such as an advertisement, an article, a brochure or a web page. In this sense the body is distinct from such things as the title, index, links and copyright or author information. 2. In HTML (the language of web design) a page is divided into two sections; the "head" and the "body". In optimizing your web pages for the search engines it's important to know that the Meta Tags (Title Tag, Description Tag, Keyword Tag) belong in the "head" section. Except in special circumstances, the body section contains the rest of the html code including instructions for how the page is laid out and the on-site and off-site hyperlinks. |
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| bot | |||
| Short for robot, in the world of the Internet a bot is a software program designed to search, "crawl" or "spider the Internet looking for information. A search engine bot searches the net for web sites to index. Since these programs, or bots, search and index websites by following links from website to website it's important to get as many quality links going to your website as possible. | |||
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copyright 2009
Internet Advertising Dictionary |
