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InternetAdvertisingDictionary
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| About the Dictionary Project | ||
Words
and Definitions
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InternetAdvertisingDictionary
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| About the Dictionary Project | ||
Words
and Definitions
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| banner | |||
| A banner is a graphical advertisement appearing on a web page or in an email. The graphic itself is called the banner. The use of the banner in sales or branding is called a banner advertisement. The images that make up these banners are usually brightly colored, sometimes animated and designed to do just about anything to attract the attention of the visitor. | |||
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| banner advertisement | |||
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In the early days of
Internet advertising banners were one of the most popular forms of
advertising. Advertisers would pay by number of times the
banner appeared on a given page. This was in terms of cost per
thousand views or impressions (cpm). This form of advertising
has been overused to the point where people have developed what has
become to be called "banner blindness". All many readers do
when they see a banner advertisement is look for the x to close and
get rid of it as quickly as possible.
This "banner blindness" has grown so common that web designers should beware of putting an image on the sites they design that could be mistaken for a banner. Many people just won't see it. It's a good idea to avoid putting images in an email or on a page that are a standard banner size of 468 x 60 pixels. |
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| beta version | |||
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An early version of a computer program released on a small scale for final testing. A beta version is supposed to be very close to the final version that will be broadly released. Releasing a beta version is a way to get real users to give the software a final test under real conditions. When people try out the beta version or a program this is called beta testing.
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| bids | |||
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In Pay Per Click
advertising programs the amount of money an advertiser is willing to
pay for each click is called their bid amount or bid. Per the
American Heritage Dictionary a bid is an offer or proposal of a
price.
A little history of the bidding model of Internet advertising: When Overture first created the Pay Per Click business model advertisers actually bid on keywords or keyword phrases and up until 2000 you could bid as little as 1 cent per click. Obviously the more popular the term the higher your bid would have to be to rank at the top. By bidding enough to be ranked in the top three positions on Google your listing would get picked up by many other search portals such as Yahoo and AllTheWeb. In 2003 Yahoo bought Overture and shortly thereafter Google began using the Pay Per Click model begun by Overture calling it Adwords. Now the bidding model has been changed by both Yahoo and Google to be less under the control of the advertiser. The model remains the same in that by bidding on a keyword or keyword phrase the advertiser announces the highest amount they are willing to spend per click. |
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| black hat SEO | |||
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The goal of all
search engines and directories is to retrieve from their databases
websites that are most relevant to the visitor's search. SEO
techniques which help the search engines give the user the best
possible results for their search are considered ethical, white hat
techniques.
However, when the website designer, owner or optimization company uses techniques designed to fool or trick the search engines into ranking their website higher than other more relevant sites this is called black hat SEO. Black hat SEO breaks search engine rules and regulations, is considered unethical and can get a website banned from one or more search engines. Some black hat SEO techniques include: Packing a web page with text written in the same color or written in an unreadably tiny font size. This is was at one time used to try to get a site to rank well for terms unrelated to their website. Doorway pages are pages that are optimized only for search engines and not for humans. This is usually done to rank highly for one particular term, Keyword stuffing is the act of putting as many relevant and unrelated search terms in the meta tags. Many domain names forwarding to the same site. Don't try any of
these. The search engines know them well. They won't
help your site rank well and will probably get it removed from the
search engine index completely. |
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copyright 2009
Internet Advertising Dictionary |
