InternetAdvertisingDictionary
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| About the Dictionary Project | ||
Words
and Definitions
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| Alexa | |||
| Founded in 1996 and headquartered in Northern California Alexa collects and provides all sorts of fascinating data about websites and web traffic. You can download a toolbar from Alexa which shows information about the site your are visiting such as the age of the site, how many pages it has and how often it is updated . Alexa is also a search engine. To find out more about Alexa take a look at their Website. It's certainly worth the time. | |||
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| Alt Image Tag | |||
| This is the HTML code that is used to define "alternate text" for those visitors who have text-only browsers. Obviously this is not currently much of a situation on the web now that data transfer speed is so much faster than it was years ago. However the important reason to use this tag is that search engine crawlers cannot "see" and categorize images. These spiders are simple programs and need know what your site is about by reading text. | |||
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| anchor text | |||
| Anchor text is the visible, clickable text in a link that takes you to another page or web site. The words used in the Anchor text are important to search engine optimization and ranking. | |||
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| arbitrage | |||
| In economics arbitrage is the practice of taking advantage of a price differential between two or more markets. One form of arbitrage on the Internet is the use of Adwords to advertise an Adsense web site. | |||
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| article | |||
| A short informative article about a specific subject. Article marketing is a vital part of search engine optimization. Articles can help establish the writer as an opinion leader in their field. Anchor text within the article or in the "About the Author" section can provide important incoming links to a web site. | |||
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copyright 2009
Internet Advertising Dictionary |